Marketplace & API: an essential interfac
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Using a feed management tool on a marketplace
Distribute a catalog on marketplaces
Product feed management : process of managing and optimizing a product feed in order to be listed and sell on marketplaces.
The e-commerce market is particularly complex today. On the one hand, CMS offer numerous ways of creating an e-commerce site, while on the other hand, there are many marketplaces on which to distribute commercial content.
Nowadays, 2 solutions are available to offer product catalogues to potential customers, in e-commerce:
- The first option, which is particularly tedious, consists in proposing to the merchant to list the items in his catalogue one by one from the marketplace’s interface, and to process the orders manually. This option will mainly apply to merchants with limited inventories, without which this online process will require considerable human resources and time
- The second option is to subscribe to an integration provider in order to automate this task. This option will allow the merchant, through the choice of this provider, to ensure the distribution of its entire catalogue on numerous media (marketplaces, price comparators, social networks, etc.), with the prerequisite that it has also subscribed to these merchant media, and that these are also available through the provider in question.
Through the feed manager customized interface, the merchant will be able to filter, modify and optimize his catalog, or to assign this task to the integrator’s teams.
What is the place and role of your marketplace in this process?
When designing and operating your marketplace, you should think carefully beforehand about managing the flow of products and orders with your merchants.
To do this, you will need an interface for inputting products and tracking orders that can be processed manually. As mentioned earlier, this step is usually only viable for small inventories of products with low order volumes, as it can quickly become very time-consuming for the merchant.
Merchants often use a feed manager, so you will have to contact all the aggregators on the market to have them develop a connector between your marketplace and their solution.This can be a time-consuming and costly process, and you may be told that your marketplace will not be integrated because it is not of interest to them or their merchants.
Finally, because of the large number of website creation solutions on the market, considering developing and maintaining your own connector can also be expensive and complicated.
Fortunately, technological solutions are just a click away, such as the integrator Iziflux.
Iziflux, a white labelled feed management solution
Faced with the growing demand from marketplaces that find themselves in the situation described above, the company Iziflux has developed a feed management solution compatible with the e-commerce solutions on the market and is currently used by several hundred merchants.
With a solution such as Iziflux, a marketplace can take care of the integration of the catalogue, without the merchant having to be involved. With the choice of this operating mode, the marketplace can retrieve the merchant’s catalogue to index the products on its site and reinject its orders into the back office of the latter.
The marketplace thus has its own connector that can be installed on its merchants’ sites. It also has a single interface to manage the integration of all its partners’ catalogues and a dedicated technical team.
To find out more about setting up a feed provider, contact our team.
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